April 15, 2008
If one Akron station can raise $1 million dollars in 3 days, What can Radio do for your business?
When businesses need commitment they turn to Radio. When businesses need community, they turn to radio. When businesses need to generate revenue, they turn to radio. Why? Because, in times of need, people turn off their iPods and satellite and cable and turn to radio.
In three days, Clear Channel’s 98.1 WKDD attracted more than 1,400 donations from 626 business, 580 individuals and Families and 200 schools to raise over $1,000,000 for Akron’s Children’s Hospital.
Although Akron/Canton sits In the heart of the rust belt and many in the Northeast Ohio region scream recession, one very smart hospital recognized the power of radio’s one two punch of online and on-air and partnered with WKDD to create the most successful radiothon in Ohio’s history. Today, despite the unrest in the stock market, Akron Children’s Hospital is $1,000,000 richer for believing in the power of radio.
