April 16, 2008
Clear Channel Portland partnered with DR Horton Homes to sell more than 40 homes in just one week.
“Never before could I have imagined the impact that radio would have on selling homes! We are extremely impressed by the depth of solutions that Clear Channel is able to provide and in their expertise with creating a truly integrated campaign. There is an incredible synergy between our radio and online campaigns. This has had a positive impact on our ability to attract potential home buyers and extend our leadership in the market. We are thrilled with the results and will continue to partner with Clear Channel locally to develop our on air and online campaigns further.”
Chris Ingraham
VP of Sales & Marketing
D.R. Horton of Oregon & SW Washington
Clear Channel Radio became the lucrative solution for overcoming the housing slump and sub-prime mortgage crisis for premiere builder DR Horton Homes. In December 2007, Clear Channel Radio Portland partnered with DR Horton Homes to sell more than 40 homes in just one week! The success more than doubled DR Horton’s expectations. In addition, DR Horton has continued to work with 40 other home buyers on other offers resulting from the successful radio partnership.
The successful Radio partnership included:
• On-air creative was produced in :15 and :30 lengths and heavy radio
blitz schedules were placed on all Clear Channel Broadcast and
Streaming Radio stations in the Portland Market.
• On-air creative aired 12/26 (the day after Christmas) through
12 noon on Sunday Dec. 30.
• Two eblasts were sent out to all five Clear Channel Radio Portland station
listener data bases. (The first, one week prior to Christmas teasing the event
and the second , the week of the DR Horton Sale. It included specific
information about the event.)
• Banner ads were also revised to support the End of Year
Clearance Sale Message.
• Online banner ads were used on the station’s websites to support the event
All on-air and online creative pushed potential buyers to drhortonpdx.com for
details on the sale.
http://Drhortonpdx.com was a website specifically produced by Clear Channel Radio Portland that showcased the amenities of each DR Horton home.
