May 06, 2008
"Working with WMZQ, we were able to find different ways to present information about our new products, and the sponsorship of WMZQfest provided the perfect venue for sampling and allowed us to create some “fun” for their loyal listeners, who are also McDonald’s customers."
Terri Burke
SVP Group Account Director
Arnold Worldwide
Jenni Chase, along with WMZQ's morning drive personalities deliver tasty messages each weekday morning, from 6a to 9am with a live endorsement for McDonald's breakfast products. What makes the message work is product integration within the station's country music format, which allows for a seamless presentation to spotlight a series of products. In Jenni Chase's case, her favorite menu item, the McSkillet is delivered to the studio by “Mr. Breakfast”, and is one example of how the live endorsement was executed on-air.
Live endorsement –integrated message 1
Live endorsement –integrated message 2
Live endorsement –integrated message 3
Clear Channel Radio can provide clients with creative marketing solutions for products to be showcased that do not all have to be in the form of recorded commercials. A combination of strategies delivered for McDonald’s proves to satisfy cumulative results in the way people use radio. By targeting morning-drive commuters with live breakfast messages, to on-site sampling at WMZQfest before a hungry crowd of 22,000 listeners, and to reinforce the McDonald’s brand, with the title sponsor of WMZQfest: the message is heard, seen, and experienced in a number of ways to drive in-store traffic, build brand affinity with coupon redemption and provided added exposure through online advertising.
Radio is a dynamic medium, offering unique listening engagements with exclusive, in-studio performances with today’s artists. A recent in-studio performance with country artist,Trace Atkins, drew an intimate group of listeners where McDonald’s catered their products. Event photographs were later posted on the station's website for the added value associated with the high profile concert. It’s no wonder that McDonald’s is Lovin’, WMZQ’s creative menu of marketing opportunities that delivered a solid media plan to reach and touch consumers where they interact, play, work and listen.
