May 02, 2008
“Adllets and products like it are the wave of the future. They cut through the clutter. I’m buying all I can. They are my secret weapon!!!” MORGAN & MORGAN ATTORNEYS AT LAW
Facts of the Case: Morgan and Morgan is a National Personal Injury legal firm based in Orlando. Morgan and Morgan has used Radio, TV, Print and Outdoor to build his brand. He is synonymous with the ‘For The People’ brand.
Morgan and Morgan was approached by Clear Channel Radio Orlando and offered a package that represented half of all ADLET inventory on Clear Channel Radio stations in four Florida Markets. It was designed to impact the total audience on each station in each market and was not negotiable. The result was a tremendous campaign that not only created superb top-of-mind awareness for Morgan and Morgan, but has pole-vaulted Morgan and Morgan to be the legal market leader.
listen to adlet clipA listen to adlet clip B
Decidely Adlets Win The Case!
A Client Interview: one to one with John Morgan - Law Offices of Morgan & Morgan
- listen - Why do you use radio?
- listen - How has Radio affected your business?
- listen - How do you measure the return on your investment with your advertising? With Radio?
- listen - With regards to the radio landscape in Orlando, “How would you describe your experience with CCR?”
- listen - What could CCR do differently or better to service you as a very important customer? (John Morgan answers with his opinion on the future of radio, what will save radio, and what will kill radio.)
- listen - If you were given the mandate to eliminate one traditional media in your marketing plan (assuming radio is in the mix with those listed below) which would be omitted in 2007? 1) TV? 2) Outdoor? 3) Yellow pages? 4) Trade Publications? 5) Newspaper? 6) Cable TV?
- listen - What percentage of your marketing dollars goes towards radio?
- listen - What has been your best markteting tactic in 2006 ?
- listen - Why have you invested significantly in Adlets?
- listen - What role do Adlets play in your overall branding and marketing?
- listen - Do you see Clear Channel Radio as an industry leader? l
- listen - What do you like about CCR websites?
- listen - Why is the internet a vital marketing tool for you?
- listen - Why do you think Cox, Infinity or CBS and other broadcasters have not embraced shorter length spots?
