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Radio vs. Newspaper

A picture still isn’t worth 7,224,200 words!
Purchase a full page ad in the New York Times, The Wall Street Journal, The New York Daily News, The New York Post and The Long Island Newsday all on the same day and you would reach approximately 4.7 million people. Air radio commercials on the 5 New York Clear Channel Radio stations: WHTZ, WKTU, WLTW, WAXQ and WWPR and you would reach more than 7.2 million listeners!

Clearly a picture is not worth 7.2 million words. In fact, it’s not worth 7,224,200 words.

Recently, Arbitron released PPM data for New York and compared daily CUME among New York Radio Stations with Audit Bureau Average Daily Circulation figures for some of the most prestigious newspapers in the Country. The results were eye opening—and EAR opening. The data overwhelmingly showed that Radio was the clear choice for reaching consumers.

Clear Channel Radio New York combined audience exceeds all Daily Newspapers Circulation combined.